Good Form Design

blog.hubspot.com Most valuable thing is to keep your user frustration free. A well-designed form shows users that your brand is helpful, thoughtful, professional, tech-savvy, and enjoyable to work with.Web forms are critical for converting users into customers, so make your form easy-to-use, professional, and sleek.
smashingmagazine.com Make the process as easy as possible. Minor changes — such as grouping related fields and indicating what information goes in each field — can significantly increase usability. Usability testing is simply indispensable in form design.
I found, Conversational Interfaces: New Ways Of Designing Forms, is most interesting content in this website.

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